
| Wasp Barcode Technologies launches WDI4500 2D barcode scanner, unlocks slew of efficient, powerful applications for small business Versatile, aggressive scanner reads both 1D and 2D barcodes PLANO, Texas – July 15, 2010 – The future of barcoding just got more flexible and affordable for small and mid-sized businesses, with today’s release of the WDI4500 2D barcode scanner from Wasp Barcode Technologies. At a list price of just $379, this future-proof, aggressive barcode scanner can handle a wide range of both 1D and 2D barcodes, while also unlocking a multitude of powerful, data-driven applications for healthcare, manufacturing, retail, shipping, military and more. “When companies discover the power and flexibility of 2D barcode technology, they immediately see the possibilities,” said Tom O’Shea, general manager of Wasp Barcode Technologies. “In the past, however, 2D barcode scanners were either too expensive or too slow for most small businesses. We’ve solved these problems with the WDI4500, which offers the same speed and accuracy the market has become accustomed to in 1D laser barcode scanners you might find in a grocery store.” Most business owners are familiar with standard 1D (“one-dimensional” or “linear”) barcodes found on a wide range of retail products. In 1D barcodes, all data is encoded in a series of vertical black and white bars and spaces. In contrast, 2D barcodes have data encoded both vertically and horizontally, allowing for significantly more information to be stored in a smaller size. These barcodes appear as black-and-white boxes that can fit on packages, paper, tags or even electronic devices such as smart phones, making them ideal for:
Typically, 2D scanner technology has acted much like a camera, taking a “picture” of a 2D barcode and reading it. To enhance this process, the WDI4500 uses patented LED imaging capabilities and an optimized processor to quickly and aggressively scan and input barcodes. The WDI4500 can also read 1D and 2D barcodes displayed on mobile phones and computer monitors, making it ideal for retailers that want to send their customers electronic coupons and promotions, or for companies that want to accept paperless tickets for airline flights, concerts or events.
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