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Meet Our Director of Marketing

The Leadership at Wasp Combines for Decades of Experience in the AIDC Industry

Brian Sutter
Director of Marketing

Brian Sutter serves as Wasp Barcode Technologies’ director of marketing, where he sets the strategic direction and oversees the tactical execution of the company’s marketing programs. This diversified role encompasses all aspects of marketing for Wasp, including brand management, direct and channel marketing, online & digital marketing, public relations, and social media. Sutter joined Wasp in 2006, with a focus on web presence, product promotions, and brand awareness. During his tenure, Sutter has led Wasp through the launch of more than 20 new products, and he has been instrumental in securing various awards for the company, including the prestigious Inc. 500, Collin County 60, CRN 163 Emerging Tech Dynamos, CRN Channel Chief, ISTE Best in Show, and the Web Marketing Association.

Sutter’s most recent accomplishments are due to his determination to expand Wasp’s web presence. By directing the revamping of Wasp’s website, he has increased online conversions and driven significant improvements in SEM (search engine marketing). The new site enhances customer experience with more descriptive product information and an improved case study layout. More than 50 new videos were created with clear explanations of how each system will improve a customer’s business. This overhaul received recognition and several awards including W3 and Interactive Media Awards.

Sutter received his bachelor’s degree in business from DeVry University.