Wasp Barcode Technologies Demonstrates Elite Video Marketing Strategy
Plano, Texas (January 21, 2013) – Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced the company has achieved a marketing milestone - one million YouTube views. This milestone comes less than two years after Wasp embarked upon an incredibly successful video marketing strategy. To commemorate the one millionth YouTube view, Wasp Barcode Technologies is launching a contest in which the winner will receive an iPad.
With a product line based upon barcode technology, Wasp was seeking a marketing tactic that could bring their technology to life. The company began producing online videos demonstrating various products such as the HC1 Mobile Computer for Asset Tracking. Wasp also found particular success paring written customer case studies with video case studies. Two of Wasp's most successful customer videos include: Inventory Control Helps Monster Truck and Asset Management Software – City of Dallas.
"We are incredibly proud of the results that our video marketing campaign has produced," said Brian Sutter, director of marketing, Wasp Barcode Technologies. "From our reseller partners to our customers and prospects, we consistently get positive feedback on our videos – evidenced by reaching one million video views on YouTube view in less than two years. We-re excited to see what the future holds in store for Wasp."
Since deploying its video-centered outreach strategy, Wasp web traffic from has increased. Wasp's video marketing strategy has received numerous awards, including a Platinum Medal from the MarCom Awards, a silver media from the W3 Website and Video Awards and Best Web Video from the Internet Marketing Association. In addition, Wasp was asked to present the company's video marketing campaign at the Social Media Showcase presented by the Social Media Club of Dallas.
To subscribe to Wasp's YouTube channel, please visit: www.youtube.com/user/waspbarcode
About Wasp Barcode Technologies
Wasp Barcode Technologies provides data capture and tracking solutions designed specifically for small businesses. Solutions include: inventory control, asset tracking, time & attendance, and point of sale (POS); as well as the supporting mobile computers, barcode scanners, and barcode printers utilized to automate operations. Wasp products help small businesses achieve efficiency through cost-effective solutions designed to increase productivity. Learn more at www.waspbarcode.com or call 866-547-WASP.