Direct mail isn’t dead! Tips for building a successful campaign

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Is direct mail, or snail mail (as it’s aptly nicknamed), facing extinction? The rationale behind email campaigns is compelling – with the ability to reach your customers and prospects instantly, and eliminate the cost of printing and postage, it’s easy to see why many small businesses have chosen … [Read more...]

Customer Service: Thinking Outside the Big Box

6 Tips for Delivering Great Customer Service

Enterprise companies and big-box retailers are notorious for delivering sub-par customer service. A particularly bad customer service experience with Target.com (the online version of mega-retailer Target) confirmed that notion, and left us wondering – what lessons can SMBs take away from the … [Read more...]

How do Barcodes Work, Anyway?

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Barcodes are everywhere – from the detergent you buy in a store, to the books you check out from a library, and even your driver’s license (check the back). Although we’re accustomed to seeing barcodes on a daily basis, most of us don’t give much thought to how these striped graphics work, or how … [Read more...]

5 Tips for Creating Awesome Corporate Videos

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How To Create Great Corporate Videos The term “corporate video” doesn’t usually grab the attention of partners and prospective clients. That is changing as big brands and small businesses change their approach to the traditional corporate video. Increasingly, companies are trying to find ways to … [Read more...]

Crowdsourcing: How to get custom graphic design for your small business, on a budget

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Looking for an affordable way to get custom graphic design for your small business? Today's guest post by Sergey Epifanov covers the basics of what crowdsourcing is and how to choose a crowdsourcing website. A graphic designer can be an important asset to any small business – either by creating … [Read more...]

5 Tips for Simplifying Business Travel

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Does your job require out-of-town business travel? Whether you’re hopping on a flight every week or just heading to an annual meeting, take the stress out of business trips by using our five tips for making travel simple. Download travel apps – Use your smartphone for more than in-flight … [Read more...]

Spring Cleaning: 5 Tips for Organizing Your Office

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Whether you’re working at the kitchen table in your home, or you’re logging your work hours in a cubicle, staying organized can be a big challenge. The aesthetics of a messy, cluttered desk aren’t ideal for any office environment, but the real issue is the unnecessary time and energy you have to … [Read more...]

5 Ways to Use QR Codes

QR code is a type of matrix barcode first designed for the automotive industry in Japan, that contains information about the item to which it is attached.

A Quick Response code, or QR code, is the next generation of barcodes. Those little jumbled squares were originally designed to track cars through the manufacturing process, but today, quick response codes can be found everywhere from assembly lines to warehouses and on everything from business … [Read more...]

Sony Headphones Giveaway Winner!

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We're happy to announce that Michael Wade is the winner of Friday's Sony headphones giveaway! Thanks to everyone that left a comment and got a great dialogue going. Stop by on Tuesday, 5.3, to learn how your small business can use QR codes. … [Read more...]