What is the value? Where is the value? Who perceives the value?

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You have been making value perceptions and value judgments your entire life. You may call them decisions, moments of truth, or actions. Intuitively they focus around value – and your perception of it – or the weight you put toward it as these decisions or actions are taken or made. It’s the … [Read more...]

How SMBs can Make Meaningful Connections on LinkedIn

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LinkedIn seems like the premier site for professional networking: 50 million members joined LinkedIn in 2012, and more than half of its users are business decision makers. So how can SMBs make meaningful connections without looking as if they’re exploiting the platform for conversions? Read on to … [Read more...]

Pinterest for Small Business

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Chances are, you know someone who uses Pinterest to organize and share content on virtual pin boards. Pinterest can also be used as a valuable marketing & sales tool for small businesses, and it’s easy to get started. You probably have electronic images, brochures, and other collateral on hand? … [Read more...]

Drill or hole? What are they buying – and what are you selling?

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A guy walks into a hardware store and says to the clerk, “I need a drill.” Clerk says, “Well, not really. You want to make a hole.” If you’re in retail and your customer comes in and says, “I need a drill,” or “I want a drill,” or “Where are the drills?” you, the salesperson, begin some … [Read more...]

YouTube Videos for Business: What We Learned One Million Views Later

GETTING NOTICED WITH SMALL BUSINESS VIDEOS Less than two years ago, Wasp launched a small business video marketing strategy featuring business videos on our YouTube channel. Wasp works with partners to create and launch videos that demonstrate products in action. These videos are valuable sales … [Read more...]

Creating an internal sales mastermind to make more sales.

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Calls not getting returned? Prospects telling you your price is too high? Prospective customers asking for three bids? Unable to get to the real decision maker? Do you think you’re the ONLY salesperson facing these issues? Come on, really now?! My bet is every one of your colleagues has … [Read more...]

List Your Business: Take Advantage of Local Directories & Review Sites

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If you have a local business, then you have a major advantage over online retailers and other websites trying to rank well in Google. That advantage is local search. Instead of having to compete with thousands to potentially millions of competing websites globally, local businesses can focus their … [Read more...]

Google Search Ranking & Its Effect on Your Business

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Google emerged victorious in the FTC investigation into whether its business practices violate antitrust laws. Some companies -particularly members of the fair search coalition - were extremely disappointed in the outcome, stating that allowing Google to continue to function in the same facet only … [Read more...]

If time is money, why am I always a dollar short?

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I peer up from my “smartphone” to see four little eyeballs intently staring back at me. January is national get organized month, and - fittingly - the focus is a fresh start.  This year, I can’t help but think how I’m tired of retracing the same steps I seemingly took at this same time last year. I … [Read more...]

When Vegas Goes Viral: Reputation Management Online

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Tips to monitor your business reputation online, plus how to handle any haters. The power of the average consumer is stronger than ever. Blame the Internet and more specifically, social media for this. Blogs, review sites, Facebook, Twitter, and more provide the infrastructure where a single … [Read more...]