March 2013 SMB News Recap

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5 Start Up Naming Rules from SXSW Entrepreneur According to the overall feeling at SXSW, we are in the age of the start up. Along with the age of the start up, we are in the age of the unfortunate company name. A recent presentation by Gary Backaus, chief creative officer, and Justin Dobbs, … [Read more...]

Effective asset management improves your chances of getting a grant

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Grants touch the lives of nearly everyone. From 2007-2012, the US government allocated over 5.2 Trillion grant dollars nationwide. The nature and scope of a grant may vary, but accurate reporting and prudent use of grant funding is critical to becoming a grant recipient. Grantees must be … [Read more...]

Six Characteristics of a Solid Employee

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Building your workforce is critical to growth and sustainability. Regardless of technical expertise, you can build a brighter business future from the ground up by evaluating prospective employees on the following six (rockstar) factors. Great companies need great people, but they aren’t easy … [Read more...]

Psssst….the secret to business synergy

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  Times they are a changing! Information is everywhere, continuously. The technology your business uses should be leveraged to help organize that information, learn from that information, and adapt to the implications of that information. Synergy is what happens when interactions align … [Read more...]

Mobile access to your company information: who needs it?

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  Mobile technology – especially heavy use of smartphones -- is often a double-edged sword.“It’s made things more complicated because you can’t get away from anything,” Rick Wamre, co-founder of  The Advocate, recently said about his company’s adoption of cloud-based business … [Read more...]

Nurturing Leads on Your Website

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If your company spends money to stimulate demand, it already is familiar with lead nurturing – building relationships with qualified prospects that eventually result in sales. Let's be clear: generating website traffic is not lead nurturing, although it is a necessary preliminary step. Your … [Read more...]

Nurturing Leads on Your Website pg.2

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  <<page 1 Lead nurturing is entwined with brand building. Even if you are operating in a business-to-business (B2B) environment, you can't lose sight of the fact that your buyers are also human and can be emotionally swayed. When people are faced with complex buying decisions, it … [Read more...]

Small Business Survival Part 2

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We've discussed the importance of planning. Your business plan is the documentation of that planning - one of the most important documents you will create as a business owner. It can get you started on the right foot or doom you to disaster. Your plan should include projections for your business … [Read more...]

Spring forward into time saving business technology

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The APA estimates that businesses can reduce their annual payroll expense by up to 4% by implementing an automated time tracking system.  If you are considering whether or not to automate, here are the most important things to consider: What to measure First consider what you are trying to … [Read more...]

Small Business Survival Part One

Carpenter in wood workshop using phone and working on project. Mature man in casual clothing. Space is full of working tools and wooden planks.

According to the Small Business Administration, about half of all small businesses fail within five years and 20 percent do not last two years.  However, the number of small businesses in the United States has increased 49% since 1982 and provide 55% of all jobs since the 1970s. Small businesses are … [Read more...]