Looking for a little guidance when it comes to your marketing efforts? If you’re like many of the entrepreneurs and small business owners that forgo using an agency in favor of “do it yourself” marketing, check out these tips for mastering DIY marketing.
Do a little self-promotion
You’ll want to be careful when approaching this tip, as there is a fine line between advocating yourself effectively and tooting your own horn too loudly. Being too self-centered and exaggerating your qualities can have a negative effect on your marketing campaign. Here are a few suggestions on how you can effectively promote yourself: provide customer testimonials to potential clients, encourage your clients to recommend your services to others (offering an incentive, like a discount or gift, for referrals can boost your referral business), and maintain an up-to-date portfolio.
Give your business card a makeover
If you’re just starting your business, you’ll need a business card that will help you stand out among the competition. Think outside the box and get creative when approaching the design of your card. One idea might be to incorporate an interactive QR Code that directs potential clients to a video further explaining your services. If your business is already up and running, consider a business card refresh that takes your design from dated to modern and eye-catching. Be sure to include your social contact info as well, so customers can find you on Twitter, Facebook, or YouTube.
Join professional organizations
One of the best ways to connect with potential clients and other like-minded individuals is to join industry-related organizations. This could be a physical organization or a virtual group, such as a forum. The idea is to join the conversation within these organizations and provide valuable feedback regarding hot topics within your niche market. If done correctly, you’ll be seen as an industry leader in no time. Plus, it’s a great opportunity to pick up on innovative new ideas.
Create a business blog
For little or no cost at all, creating a blog for your business website is one of the most cost-effective marketing strategies you can do. A blog is a great place to host valuable insight for your clients and customers. But don’t stop there, a blog can be your megaphone for promoting your own business, however, overdoing it will deter people from coming back. So be sure to balance quality content with self-promotion.
Give something back
Donating your time back to the community will benefit you and your business tremendously. Not only does it make you feel good about yourself, but it gives you the opportunity to develop new relationships, boost your public status and broaden your experience by developing new skills.
There are thousands of different ways you can effectively market yourself and your business without spending hundreds of dollars. What other tips or advice do you have for those taking the go-it-alone approach to their marketing campaign?