September 2013 SMB News Recap

Read our monthly review of business news stories for the small to mid-size market.

September headlines from around the web brought to you by the Wasp Buzz.

How Small Businesses Should Plan for Disasters
Bloomberg Businessweek
The U.S. Small Business Administration estimates that one-quarter of businesses that are hit by a disaster fail as a result. The main reason being that many small business owners are not properly prepared.  Find out more about how to keep your small business going in the face of a catastrophe.

5 Lessons Any Small Business Owner Can Learn From Watching CNBC’s “The Profit
Wasp Buzz
CNBC’s show, The Profit, starring businessman Marcus Lemonis, should be required, must-see-TV for any small business owner. Marcus Lemonis, the successful CRO of Camping World and Good Sam Enterprises, evaluates struggling, small businesses and, by the conclusion of each episode, he decides whether or not to financially invest in the business.

Can Small Businesses Really Afford Celebrity Endorsements?
Huffington Post
Investing in a celebrity isn’t the right marketing strategy for every small business. However, if it does make sense for your business to have a celebrity endorsement, it may be more achievable than you think. With A-list Hollywood superstars as well as reality TV celebrities and Internet celebrities, there is a bigger pool to work from.

Three Myths Keeping Small Businesses From Starting A 401(k)
Forbes
Forbes research on businesses with less than 50 employees shows that only about 24 percent offer a 401(k) plan. That leaves a large number of Americans without an option to help them prepare financially for retirement. This article addresses three myths frequently associated with small businesses implementing retirement plans.

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Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter