Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

Why Sports Stadiums Are Upping Their Inventory Management Game

A wide angle of a outdoor baseball stadium full of spectators under a cloudy sky at midday. The image has depth of field with the focus on the foreground part of the pitch.

We are in the full throes of baseball season, which means millions of fans across the country are headed to MLB ballparks to hear the crack of the bat and watch for home run balls headed their way. And let’s be honest: They’re also there to eat hotdogs and peanuts, and drink soda and beer, and … [Read more...]

Happy Birthday to the Barcode!

Birthday cake with colorful candles

There may never be a more understated yet wildly influential and foundational piece of technology than the barcode, which is celebrating its 65th anniversary this year. As the barcode officially becomes an old-timer, let’s look back on how this unassuming design ended up changing the worlds of … [Read more...]

What the Fidget Spinner Trend Teaches Us About Inventory Management

Close up of hands holding fidget spinners.

The biggest trend of 2017 so far has got to be fidget spinners. If you have kids, they probably have fidget spinners. You can buy them everywhere from the corner store to Amazon. They come in a variety of shapes, colors, and styles, but the common theme of a ball-bearing device that spins and … [Read more...]

The Unsung Hero of “Game of Thrones”

A medieval knight in full suit of armour kneels whilst holding his sword to his head in contemplation or prayer before a big battle. The knight is inside an ancient medieval stone building, which could be a castle or cathedral as the evening from the setting sun streams through the windows.

It’s “Game of Thrones” season again, which means millions of people all over the world are tuning in on Sundays to see how the stories of Jon Snow, Daenerys Targaryen, and the other big players in Westeros will end. But there is one element of the show that is almost never talked about, yet it’s … [Read more...]

Independence Day: How To Ring In America’s Birthday In Your Small Business

Person holding american flag.

America turns 241 years old this July 4th, an opportunity for businesses to show their patriotism through sales and celebrations and its citizens to help keep the economy’s wheels in motion. Discount, parades, sweepstakes and more help the country ring in another birthday in style. How does your … [Read more...]

15 Things Every Small Business Website Should Have

Man Working Laptop Connecting Networking Concept

It’s 2017 - and 44% of small businesses still don’t have a website. Even among the businesses that do have a site, many don’t include basic information like their street address, phone number, and email. That’s according to a recent survey of 1,100 small U.S. businesses from WASP Barcode … [Read more...]

How Small Businesses Can Avoid A United Airlines PR Nightmare

crying businessman who delayed flight at an airport

By now you’ve probably seen the video setting the internet on fire: A man, after refusing to be involuntarily removed from United Airlines Flight 3411, dragged down the aisle like human cargo, and returning to the cabin bloodied and shaken. If you’ve followed this story, you know that as badly as … [Read more...]

Tax Season: What Can You Do Better This Year?

tax form with calculator, money and pen

Research from the Internal Revenue Service (IRS) found small businesses pack a punch in the U.S. economy. Of individual income tax returns filed in 2014 (the last time data was available), 46 million - or one-third of tax returns - reported income from a sole proprietorship, a corporation, … [Read more...]

3 Ways To Make Customer Service Your Best Supply Chain Strategy

Business woman working on freight transportation and using a tablet computer to check stock at a warehouse

Should your customers call the shots in regards to delivery expectations within your company? Quite a counterintuitive thought, isn’t it? You know your business best, so shouldn’t you design the shipping processes of your business? Jim Tompkins, CEO of Tompkins International disagrees, according … [Read more...]

Three Challenges: The Top Concerns For Small Businesses In 2017

Happy Latin American business woman doing the books at a restaurant

2017 promises to be a year filled with surprises. A new president, a shift in partisan politics, and a number of questions and concerns that beg for answers await everyone, especially small business owners. How will these changes affect your operations, your business, your people? According to Wasp … [Read more...]