Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

3 Ways To Make Customer Service Your Best Supply Chain Strategy

Business woman working on freight transportation and using a tablet computer to check stock at a warehouse

Should your customers call the shots in regards to delivery expectations within your company? Quite a counterintuitive thought, isn’t it? You know your business best, so shouldn’t you design the shipping processes of your business? Jim Tompkins, CEO of Tompkins International disagrees, according … [Read more...]

Three Challenges: The Top Concerns For Small Businesses In 2017

Happy Latin American business woman doing the books at a restaurant

2017 promises to be a year filled with surprises. A new president, a shift in partisan politics, and a number of questions and concerns that beg for answers await everyone, especially small business owners. How will these changes affect your operations, your business, your people? According to Wasp … [Read more...]

Are Small Businesses Looking Forward to President Trump?

The White House in Washington DC at beautiful day, USA

While there’s plenty of interesting data in the Wasp Barcode State of Small Business Report this year, one section stands out: Because we’re in the early days of 2017, and Trump's presidency, respondents—over 1,100 small business owners and executive leaders—were asked for their outlook in regards … [Read more...]

The Results are in 2017 Small Business Report

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The Wasp Barcode 2017 State of Small Business Report is here. For the third year running, Wasp Barcode has put together a survey featuring over 1,100 small business owners and executive leaders across a number of fields. The results provide us with a better understanding of what small and … [Read more...]

How To Prepare Your Small Business For Cyber Monday

Cheerful young woman wearing Santa's hat is buying Christmas presents online.

Somewhere between back to school and Halloween, it begins. It may only be a store or two at first, but before all the treats are handed out and the ghosts and goblins are stored away, it’s an epidemic. Department stores everywhere are donned in Christmas décor and the season is in full swing. Too … [Read more...]

The Rise of Barcode Scanners and How We Got Here

Empty cash desk with payment terminal and customers in queue in supermarket

Just take a look around anywhere you go and you’ll likely find barcode labels, with their narrow and wide parallel lines, mysterious digits and patterns made up of dots, squares and even hexagons, a very integral part of your life. They’re used to identify everything from products at a grocery store … [Read more...]

Do these 5 Things to Prevent Cybercrimes

StockSubmitter|Technology|Signs/Symbols|Computers$|1N|130313003000010000000030100000000000001000|16$17@5005005.238_15025005.610@106$49$104@Conceptual.Safety$Art-Illustration.3D$Conceptual.Security@$@36$14@$@$@$@313$229@$@$@$@$@$@$@$@$@57$54@$@$@0x6x240.15$0x6x48.15$0x6x237.15@Conceptual.Safety$Art-Illustration.3D$Conceptual.Security@111$90$@16$17@$@$@$@$@$@$@13.316$342.0$@$@$@$@$@$@$@$$@$$@@$|||$$0$0$0||000000000000000000000000000000000000000100|

In 2015, we saw some of the most high-profile companies suffer costly cybercrimes, including the US Office of Personnel Management, U.S. health insurance firms Anthem and Premera, hotel chains Mandarin Oriental, Hilton and Trump Hotels, mobile and broadband firm TalkTalk, and Hong Kong-based … [Read more...]

4 Things Your Small Business Should Address in Your Threat Assessment

An attractive young businesswoman having coffee while working at her office desk

“Retail loss prevention professionals have one of the hardest jobs in the industry, protecting their customers, employees and merchandise from the threat of harm and fraud.” National Retail Federation (NRF) President and CEO Matthew Shay said in response to the organization’s 2015 National Retail … [Read more...]

How Onboarding Can Improve Employee Retention

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Have you ever been in this situation: You take pain-staking measures to find the best qualified candidates for an open position at your company. Finally, after receiving scores of resumes and conducting too many interviews to count, you find and hire the person that best fits your company culture as … [Read more...]

How Small Businesses Can Work With Working Parents

Working mom talking on the phone while holding a baby and typing on her laptop

In just one moment, life changes. A baby is born, and nothing will ever be the same again. You are now a parent, but you are also a working professional. Juggling parenthood and a career is something parents have been trying to figure out for years. It’s also something employers have been trying to … [Read more...]