Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

15 Things Every Small Business Website Should Have

Man Working Laptop Connecting Networking Concept

It’s 2017 - and 44% of small businesses still don’t have a website. Even among the businesses that do have a site, many don’t include basic information like their street address, phone number, and email. That’s according to a recent survey of 1,100 small U.S. businesses from WASP Barcode … [Read more...]

How Small Businesses Can Avoid A United Airlines PR Nightmare

crying businessman who delayed flight at an airport

By now you’ve probably seen the video setting the internet on fire: A man, after refusing to be involuntarily removed from United Airlines Flight 3411, dragged down the aisle like human cargo, and returning to the cabin bloodied and shaken. If you’ve followed this story, you know that as badly as … [Read more...]

Tax Season: What Can You Do Better This Year?

tax form with calculator, money and pen

Research from the Internal Revenue Service (IRS) found small businesses pack a punch in the U.S. economy. Of individual income tax returns filed in 2014 (the last time data was available), 46 million - or one-third of tax returns - reported income from a sole proprietorship, a corporation, … [Read more...]

3 Ways To Make Customer Service Your Best Supply Chain Strategy

Business woman working on freight transportation and using a tablet computer to check stock at a warehouse

Should your customers call the shots in regards to delivery expectations within your company? Quite a counterintuitive thought, isn’t it? You know your business best, so shouldn’t you design the shipping processes of your business? Jim Tompkins, CEO of Tompkins International disagrees, according … [Read more...]

Three Challenges: The Top Concerns For Small Businesses In 2017

Happy Latin American business woman doing the books at a restaurant

2017 promises to be a year filled with surprises. A new president, a shift in partisan politics, and a number of questions and concerns that beg for answers await everyone, especially small business owners. How will these changes affect your operations, your business, your people? According to Wasp … [Read more...]

Are Small Businesses Looking Forward to President Trump?

The White House in Washington DC at beautiful day, USA

While there’s plenty of interesting data in the Wasp Barcode State of Small Business Report this year, one section stands out: Because we’re in the early days of 2017, and Trump's presidency, respondents—over 1,100 small business owners and executive leaders—were asked for their outlook in regards … [Read more...]

The Results are in 2017 Small Business Report

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The Wasp Barcode 2017 State of Small Business Report is here. For the third year running, Wasp Barcode has put together a survey featuring over 1,100 small business owners and executive leaders across a number of fields. The results provide us with a better understanding of what small and … [Read more...]

How To Prepare Your Small Business For Cyber Monday

Cheerful young woman wearing Santa's hat is buying Christmas presents online.

Somewhere between back to school and Halloween, it begins. It may only be a store or two at first, but before all the treats are handed out and the ghosts and goblins are stored away, it’s an epidemic. Department stores everywhere are donned in Christmas décor and the season is in full swing. Too … [Read more...]

The Rise of Barcode Scanners and How We Got Here

Empty cash desk with payment terminal and customers in queue in supermarket

Just take a look around anywhere you go and you’ll likely find barcode labels, with their narrow and wide parallel lines, mysterious digits and patterns made up of dots, squares and even hexagons, a very integral part of your life. They’re used to identify everything from products at a grocery store … [Read more...]

Do these 5 Things to Prevent Cybercrimes

StockSubmitter|Technology|Signs/Symbols|Computers$|1N|130313003000010000000030100000000000001000|16$17@5005005.238_15025005.610@106$49$104@Conceptual.Safety$Art-Illustration.3D$Conceptual.Security@$@36$14@$@$@$@313$229@$@$@$@$@$@$@$@$@57$54@$@$@0x6x240.15$0x6x48.15$0x6x237.15@Conceptual.Safety$Art-Illustration.3D$Conceptual.Security@111$90$@16$17@$@$@$@$@$@$@13.316$342.0$@$@$@$@$@$@$@$$@$$@@$|||$$0$0$0||000000000000000000000000000000000000000100|

In 2015, we saw some of the most high-profile companies suffer costly cybercrimes, including the US Office of Personnel Management, U.S. health insurance firms Anthem and Premera, hotel chains Mandarin Oriental, Hilton and Trump Hotels, mobile and broadband firm TalkTalk, and Hong Kong-based … [Read more...]