Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

It’s 3pm: do you know where your school assets are?

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Are your school's asset management policies breaking the bank? Businesses employ adults who generally work in an office on a fairly fixed schedule. And businesses have a hard time keeping track of their physical assets. Now think about schools. Consider the large, complex, open-ended … [Read more...]

Business lessons from ABC’s Shark Tank

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The idea of gleaning business tips from reality TV might seem as absurd as taking trading advice from Gordon Gekko. Just in case the memory isn’t what it used to be, Gordon Gekko is the corporate raider Michael Douglas played in the film “Wall Street” who was fond of insider trading. The only … [Read more...]

Scan this: medication administration made easy with barcode technology

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All About Kids Pediatrics really is all about kids. They keep approximately 2,000 of them healthy each month. In doing so they deliver a lot of preventive care services, like vaccinations. Every shot administered involves extensive reporting and documentation requirements.  Take a look at vaccine … [Read more...]

Bankrupt: 3 takeaways from the demise of Oreck

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  Distribution and Sales Oreck chose to distribute and sell its vacuum cleaners through a chain of 96 retail stores it wholly owned. Reports are surfacing that former CEO Doug Cahill left the company in March over his disagreement with this approach. One has to ask, in the era of Amazon.com … [Read more...]

Preparing Your Income Statement

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  The Income Statement is also called the Profit & Loss (P&L) Statement, reminding us that losses are part of the equation. In order to be profitable - simply put - you must stay out of the red and learn to identify trends that move your dial in the right direction. Your Income … [Read more...]

Cautions for fast-growing startups

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There are three concepts entrepreneurs must understand when securing funding for a fast-growing startup - burn rate, time to out of cash, and time to close. 1.     Burn rate (BR) refers to the amount of money a company spends in a given time, usually a month. If the company has income, the burn … [Read more...]

U.S. government grants for small businesses

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  Grants.Gov The information hub for U.S. Government grants is Grants.Gov. The website emphasizes that federal grants are not benefits or entitlements, but are used for an approved public purpose of support or stimulation. They are not meant to assist individuals and cannot be used by the … [Read more...]

10 Hidden Costs of Running a Small Business

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Business Money-Wise Strategy: A good rule of thumb to stay out of the red is to budget 20% of revenue to cover expenses you simply don’t think about.   Industry association fees – It helps to be connected, especially as a new small business. A great way to build your network among … [Read more...]

The ins and outs of market evolution

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Non existing Market When a market does not exist, an entrepreneur must create it or recognize a need for it. At this stage, it is important to identify those potential customers who dare to test the product or service and are willing to provide feedback about its use. These customers are pioneers … [Read more...]

Crowdfunding for Small Businesses

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The Jumpstart Our Business Startups (JOBS) Act passed Congress and was signed by the White House in 2012. The Act legalizes a new form of crowdfunding – it allows small, unsophisticated investors to buy shares or debt privately from small or startup companies. We are still waiting on the SEC to … [Read more...]