Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

How to Handle an Enraged Customer


We all try to do our best, but every once in awhile, things go wrong. Sometimes very wrong. If you’re a small business owner, you may not know something has gone wrong until you or your staff pick up the phone or look up over the cash register and encounter a VERY ANGRY PERSON. Unfortunately, … [Read more...]

How Can Retailers Afford to Offer Free Holiday Shipping?


The holiday season is approaching. More big retailers are joining forces, whether online only or of the big-box variety, to entice consumers with promises of free shipping for all their orders, regardless of the volume of their purchase. Amazon always offers this perk to its Prime customers, but now … [Read more...]

What to Do After Publishing a Blog Post


Guess how many blog posts get published every day…  1,000? 10,000? 100,000? No, there are 2 million blog posts published every day. There are some common reactions to this information.  For someone with a blog, they realize they publish in competition with those 2 million other blog posts. … [Read more...]

How to Get More Leads from Your Website


How do you feel about your company’s website? Like it? Love it? Hate it? Many small business owners are a bit disappointed with their websites. Too often, it’s because they have yet to see their sites deliver much new business. The whole point of a business website is to bring in more business. … [Read more...]

25 Things Every Small Business Website Needs


Nearly half of all small businesses don’t have websites. It’s incredible, but true, at least according to the infographic, Customer-Friendly Websites, published in December of last year. According to this study, only 51% of small businesses have a website. If you’re the owner of a … [Read more...]

Secrets to Customer Reviews Helping SEO & Driving Growth

How Customer Reviews Will Help Your SEO

Nobody needs to tell you how important customer reviews are. If you have a local business, the odds are high you’re keenly aware of their influence. While one bad review can’t necessarily kill a business, it can definitely hurt it. A series of bad reviews can contribute to a business failure. On … [Read more...]

From the Experts: Secrets for Cash Flow Success

From the Experts: Secrets for Cash Flow Success

It’s what determines a company’s strong or weak image, the financial position your company is in and it even determines business failure and success. This influential force is cash flow. What exactly is cash flow? To put it simply, it’s the total amount of money being transferred into and out of … [Read more...]

Future of Barcodes, RFID, & Image Barcodes; How They Will Impact IOT


Picture yourself purchasing a can of Coke at the store. The store clerk picks it up to scan it at the register, but it lacks a scan-able barcode. Instead, the clerk moves the can in front of a scanner with image recognition technology. The system recognizes the red and white label as a can of … [Read more...]

7 Best Practices for Fixed Asset Inventory Software


Small businesses that don’t utilize fixed asset inventory software often encounter the pitfalls that can doom startups and companies with outdated infrastructure -- disorganization, poor security, lost or stolen assets, tax code violations and other issues. But due to inertia or even lack of … [Read more...]

How 2D Barcode Scanners Improve Healthcare


You may not associate 2D Barcode technology with saving lives in the field of medicine, but the truth is barcodes and 2D barcode scanners play an increasingly important role in the healthcare industry and have been responsible for saving thousands of lives. Barcodes are so essential to the proper … [Read more...]