Paul Trujillo

Paul Trujillo

Paul Trujillo is a Product Marketing Manager at Informatics specializing in Inventory Warehouse Management and Supply Chain product lines. His nearly 15 years of experience has put him at the forefront of industry technology and developing trends.

Why Small Businesses Must Avoid Reusing Barcodes

A barcode is an optical, machine-readable, that describes something about the object that carries the barcode.

More small businesses are recognizing the power of the humble barcode, the decades-old technology that even retail giant Amazon uses to great effect in pushing thousands of items out to customers each day, to help bring order, clarity and savings to their business model. Unfortunately, some … [Read more...]

Poor Supply Chain Management Is Killing Apparel Brands Like Banana Republic

Cropped shot of a young store owner handing a parcel to a customer over the counter

Traditional apparel companies in the United States are in trouble, and one big reason why is their slow adaption to the new world order of supply chain management. Put simply, many top brands are doing a terrible job of inventory control. [Tweet "Many top brands are doing a terrible job of … [Read more...]

What Kind of Barcode Would Work Best For Your Company?

scanning a bar code

We’ve all seen the barcode labels affixed to products with their parallel lines and mysterious digits or patterns made up of dots, squares and even hexagons. When these mysterious bars and lines are scanned by a barcode scanner or smartphone, useful data and information about the product is easily … [Read more...]

Santa’s Inventory Management Elves

Santa Claus in Gifts Distribution Center

It’s holiday season, and one of the enduring images that returns to us around this time is that of Santa, a sleigh piled high with presents, hurtling across the country, and the world, to deliver gifts on Christmas. This classic tale raises some questions: How does he keep track of his inventory? … [Read more...]

North Pole Prep; How Does Santa Do It?

A real authentic Christmas photo of Santa.

How Santa Prepares for His Big Night with Barcodes He’s making a list, and checking it twice, gonna find out who’s naughty or nice. With millions of children to deliver toys to in one night, Santa sure does have a lot on his hands. While Santa’s elves and reindeer are a merry help for the old … [Read more...]

How Inventory Management Prepares Your Warehouse for the Holiday Blitz

Blurred defocus shopping mall background

With the holidays less than two months away, retailers have already swapped out spooky masks, jack-o-lanterns, and candy corn for holly, garland, and ornaments for the upcoming holiday shopping season. This is the time you’ve trained for all year — Black Friday and the crazy busy shopping days … [Read more...]

Walmart Is Addressing Inventory Problems With a New System

Supermarket checkout counter.

How Walmart’s My Productivity app controls inventory  Even giants can be brought down to their knees, as proven in Walmart’s mammoth fall in 2013 when $3 billion went down the drain, thanks to years of excess goods surging past sales. In the quarter ending on April 30 earlier this year, … [Read more...]

How An Online Dollar Store Can Use Supply Chain Control

rsz_gettyimages-82775222final

Visit any city and you’ll find, alongside pharmacies and big box chains and retail stores that specialize in a particular niche, the ubiquitous dollar store, selling seemingly every item under the sun for incredibly low prices. It’s one of the staples of the local and national economy.  Now it's … [Read more...]

How Suppliers and Retailers Improve Supply Chain

Box on conveyor belt in shipping area

Most will agree that when there is cooperation between retailers and their suppliers, a more profitable and leaner supply chain is the result. Take these stats, for example: -Revenue has increased 3.7 percent for collaborative companies (Advantage Research, 2013). -An incremental profit of $7 … [Read more...]

Two Crucial Steps When Entering the E-commerce Arena

A man telephone banking

If you’re a small business owner in 2016, you’re likely aware that you need not just an online presence for marketing and advertising, but an e-commerce presence as well. Entering the world of e-commerce is a necessity for anyone looking to compete with the big retailers of today: Amazon has already … [Read more...]