The idea of gleaning business tips from reality TV might seem as absurd as taking trading advice from Gordon Gekko. Just in case the memory isn’t what it used to be, Gordon Gekko is the corporate raider Michael Douglas played in the film “Wall Street” who was fond of insider trading. The only … [Read more...]
1) Launch. Learn. Re-Launch. Experience: In 2008 we went through the experience of leveraging the Internet in our business. It was great because we began to work faster and more efficiently. We began listening to our customers and understanding their problems and their needs; our commitment to them … [Read more...]
Trade shows, expos, and conventions are some of the most overwhelming and confusing situations one can find themselves in. The onslaught of flashy booths and unruly crowds can rattle anyone. One way for an exhibitor to not only stick out, but make a long-lasting impression on attendees and potential … [Read more...]
There are three concepts entrepreneurs must understand when securing funding for a fast-growing startup - burn rate, time to out of cash, and time to close. 1. Burn rate (BR) refers to the amount of money a company spends in a given time, usually a month. If the company has income, the burn … [Read more...]
"There's figures on this... it's 70% how you look, 20% how you sound, 10% what you say." - Comedian Eddie Izzard Conventional wisdom tells us that how you say something counts at least as much as what you're saying. But how do you unlock the linguistic magic that will turn a dry or unimpressive … [Read more...]
Business Money-Wise Strategy: A good rule of thumb to stay out of the red is to budget 20% of revenue to cover expenses you simply don’t think about. Industry association fees – It helps to be connected, especially as a new small business. A great way to build your network among … [Read more...]
Every company, regardless of product or service, is driven by sales. Sales can come from a variety of sources, and in the past few decades marketing trends have been greatly impacted by digital/electronic presence. But there’s no doubt that personal communication and presence will … [Read more...]
The Jumpstart Our Business Startups (JOBS) Act passed Congress and was signed by the White House in 2012. The Act legalizes a new form of crowdfunding – it allows small, unsophisticated investors to buy shares or debt privately from small or startup companies. We are still waiting on the SEC to … [Read more...]
Grants touch the lives of nearly everyone. From 2007-2012, the US government allocated over 5.2 Trillion grant dollars nationwide. The nature and scope of a grant may vary, but accurate reporting and prudent use of grant funding is critical to becoming a grant recipient. Grantees must be … [Read more...]
Turnover is costly to businesses. It takes money to recruit. It takes money to train. It takes time to transition staff and manage internal operating efficiency during periods of transition. The savvy small business owner will eliminate wasteful spending by incorporating smart HR … [Read more...]
