The idea of gleaning business tips from reality TV might seem as absurd as taking trading advice from Gordon Gekko. Just in case the memory isn’t what it used to be, Gordon Gekko is the corporate raider Michael Douglas played in the film “Wall Street” who was fond of insider trading. The only … [Read more...]
Distribution and Sales Oreck chose to distribute and sell its vacuum cleaners through a chain of 96 retail stores it wholly owned. Reports are surfacing that former CEO Doug Cahill left the company in March over his disagreement with this approach. One has to ask, in the era of Amazon.com … [Read more...]
Trade shows, expos, and conventions are some of the most overwhelming and confusing situations one can find themselves in. The onslaught of flashy booths and unruly crowds can rattle anyone. One way for an exhibitor to not only stick out, but make a long-lasting impression on attendees and potential … [Read more...]
Non existing Market When a market does not exist, an entrepreneur must create it or recognize a need for it. At this stage, it is important to identify those potential customers who dare to test the product or service and are willing to provide feedback about its use. These customers are pioneers … [Read more...]
Oooh baby it’s a wild digital world. New Jersey City Assemblyman Charles Mainor caused quite the stir last month for his questionable Facebook associations. Like them or not, Big Booty Freaks got their 5 minutes of fame thanks to the press coverage. Also trending in the news is a sexual … [Read more...]
Today, we close the “one million YouTube views” celebration and announce the lucky winner of an iPad mini. For those of you who didn’t win the iPad, we bestow upon you the gift of knowledge. Read on for a few helpful tips your small business can use to reach your customer on YouTube. A … [Read more...]
LinkedIn seems like the premier site for professional networking: 50 million members joined LinkedIn in 2012, and more than half of its users are business decision makers. So how can SMBs make meaningful connections without looking as if they’re exploiting the platform for conversions? Read on to … [Read more...]
Chances are, you know someone who uses Pinterest to organize and share content on virtual pin boards. Pinterest can also be used as a valuable marketing & sales tool for small businesses, and it’s easy to get started. You probably have electronic images, brochures, and other collateral on … [Read more...]
If you have a local business, then you have a major advantage over online retailers and other websites trying to rank well in Google. That advantage is local search. Instead of having to compete with thousands to potentially millions of competing websites globally, local businesses can focus their … [Read more...]
Tips to monitor your business reputation online, plus how to handle any haters. The power of the average consumer is stronger than ever. Blame the Internet and more specifically, social media for this. Blogs, review sites, Facebook, Twitter, and more provide the infrastructure where a single … [Read more...]
