According to the Small Business Administration, only 50 percent of small businesses last longer than five years – so how do you ensure that your “million dollar” idea will survive and blossom into a successful business venture? Although there isn’t a definitive recipe for success, the owners … [Read more...]
Stepping up to the plate and starting a small business can be intimidating, especially when you’re facing larger companies with more money and staff. Knock your “big league” competitors out of the park with these three tips for ensuring your small business is an industry … [Read more...]
So, you’re thinking about starting your own small business. Maybe you have a grand idea that you would love to share with everyone, or you’d just prefer to be your own boss. Whatever the reason for starting a small business, you’ll need a bit of guidance if you want to avoid some of the common … [Read more...]
Enterprise companies and big-box retailers are notorious for delivering sub-par customer service. A particularly bad customer service experience with Target.com (the online version of mega-retailer Target) confirmed that notion, and left us wondering – what lessons can SMBs take away from the … [Read more...]
QR codes have been getting lots of buzz lately. If you’re wondering what they are, and how your business can put QR codes to work, read on. What is a QR code? A QR code, or Quick Response code, is a 2D barcode that can store more than 4,000 alphanumeric characters in a limited space. When … [Read more...]
Interested in search engine optimization, but not sure where to start? Today's post from guest author and SEO expert, David Wallace, will help you understand the basics of using SEO for small business. Contrary to some beliefs, search engine optimization (SEO) is not rocket science. In fact, the … [Read more...]
Looking for an innovative way to help your business cut costs? Look no further than your iPhone, Android, or Blackberry. The ubiquitous smart phone can now double as a barcode scanner, thanks to apps available for each platform. The concept is simple: employ your smart phone’s camera to capture … [Read more...]
Wondering how to pump up your marketing efforts? No, the answer isn’t lobbying for unlimited budgets so you can pepper potential customers with newspaper, radio and TV ads. In today’s interactive world, the best way to amp up your marketing is to create a tribe. The concept of a tribe … [Read more...]
Powerhouse clothier The Gap recently gave their quintessential logo a facelift, causing uproar in the online community. The “new and improved” logo has been compared to clip art (ouch), and definitely doesn’t have the same recognition factor as the brand’s classic logo. Some have suggested … [Read more...]
