YouTube Videos for Business: What We Learned One Million Views Later

GETTING NOTICED WITH SMALL BUSINESS VIDEOS Less than two years ago, Wasp launched a small business video marketing strategy featuring business videos on our YouTube channel. Wasp works with partners to create and launch videos that demonstrate products in action. These videos are valuable sales … [Read more...]

Why do SMBs continue to ignore Social Media?

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If you ask a SMB owner the most common response to the question is that they just don’t have the time or resources. Furthermore, when owners do take the step across the social media border, they are confused about what constitutes social media. Is social media just platforms Facebook, Twitter and … [Read more...]

Pinterest Launches “Pinterest for Business”

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In order to make Pinterest more useful for Businesses, Pinterest launched its newest feature Pinterest for Business. Pinterest is the one of the fastest growing social media platforms available, so the transition makes sense as Pinterest continues its outreach. According to Pinterest product … [Read more...]

The top 25 SMB Twitter Influencers (Part 2)

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We have 25 more SMB Twitter influencers we believe you should be following to get inspiring quotes, timely news, pertinent blog information and helpful tips. Read on for the next 25: 26. @WaspBarcode 27. @SmallBizComputing 28. @SmallBizInfo 29. @CrainsChicago 30. … [Read more...]

13 Steps to Creating a Killer Small Business Facebook Ad Campaign

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Ask a Facebook user who is not a marketer if they ever click on Facebook ads. You will very likely get the following response: “What Facebook ads?” Is this a good thing? You bet it is! Because Facebook advertising does such a great job custom tailored to user demographics as well as user … [Read more...]

National Boss’s Day

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Tuesday, October 16, marks National Boss’s Day in the U.S. Dedicated to all employers; National Boss’s day is meant to improve the liaison between employers and their staff. The concept began in 1958 when Patricia Haroski, an employee at State Farm at the time, registered the event with the U.S. … [Read more...]

Take Advantage of the New LinkedIn Profile Layout

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LinkedIn is following suit with an updated company page design. Like the Twitter layout update, LinkedIn company pages now feature a prominent image across the top of the page. A couple months ago, LinkedIn initiated an ambitious redesign, making the primarily business-focused social platform … [Read more...]

Take Advantage of the New Twitter Profile Layout

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Twitter has taken a page from Facebook and introduced their new-look profile pages to the world yesterday. The most visible change to the platform is the large header image that runs across the top of the page, similar to Facebook’s cover photo imagery for personal and company pages. … [Read more...]

Tweetable Tips for Small Business Owners

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Small Businesses make the world go round, don’t they? As a small business owner or employee, you probably want to spread the word about how great SMBs are. To help you out, we’ve compiled some interesting stats and figures about small businesses, as well as advice from fellow entrepreneurs—and we’ve … [Read more...]

How a QR Code Works? QR Code Generators – Wasp Barcode

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  Did you know QR Code stands for Quick Response Code? This type of two-dimensional matrix barcode is known for its speed of readability and its vast range of utility. The QR Code was developed in the mid-1990's for use in the automobile industry and has only recently become common to … [Read more...]