Five Reasons to Make Inventory Tracking Part of Your Online Business Model

Small business owners that operate on Etsy, Ebay and Amazon upgrade their business plan to include inventory management software and take their business to a better managed, more professional level.

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A few years ago, a small store operating out of the owner’s home would only dream of selling their unique wares to people around the globe.  Fast forward to today where operating a small business with international capabilities on websites like Etsy, Amazon and eBay is not only a possibility but is an extremely profitable business. Amazon alone draws nearly 85 million unique monthly visitors. Shop owners on these sites are able to connect with customers and display their inventory as professionally and as flawlessly as their colleagues with much larger stores (and budgets). The area these small business owners often fall short in is their inventory tracking system. Failing to properly organize products can be costly and the difference between success and failure. (poor location is another but you won’t have to worry about that online).

If an incoming request from a customer sends you scrambling for spreadsheets, rummaging through shelves or racing to complete overnight shipments to fulfill an order; or, if you’re just looking to improve your customer service rating to push your business to the next level, you should consider your inventory tracking options.

There are five major reasons to make inventory tracking part of your home business model:

1) Implementing an inventory tracking system saves you countless hours.

46% of SMB’s with 11-500 employees don’t currently track inventory or use a manual inventory process. With all the time that goes into maintaining an online shop, creating products, updating photos, writing descriptions, shipping, and more, it’s important to find shortcuts that don’t involve cutting corners on your business. The ease and reliability that automated tracking affords is crucial, as it allows you to devote your energy to tasks that were previously left undone in the service of attending to inventory.

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2) You won’t overstock.

On the other hand, misreading the market and adding too much inventory, only to see it sit on your shelves and lose value with your cash tied up, is a business killer. Inventory tracking can help you keep just enough of your product on hand to fulfill demand and maintain your inventory turnover ratio at an optimal level. You can also use it to identify patterns, such as month-end spikes or seasonal dips, and adjust accordingly.


More than 50% of small businesses operate from someone’s home. 


According to the State of Small Business Report, an incredible 46 percent of small businesses currently don’t track their inventory or use a manual process. They lose out on all of the above perks by not doing so. Just because a business is home-based doesn’t mean it shouldn’t be thought of as a “real” company. More than half of all small businesses operate from someone’s home. Tracking inventory for your business, even if you mainly conduct sales through Etsy, Amazon or eBay, can turn a hobby into a legitimate revenue stream. The first step is to take an often overlooked aspect of small business to the next level and make inventory tracking a core part of your online business.

3) Inventory tracking boosts your customer service, which helps you compete in a crowded marketplace.

Etsy itself recommends providing excellent customer service in their tips to starting a business, and the quick turnaround times that inventory tracking affords you will help boost your rating. You can add QR codes on product packaging to further increase your connection to customers, providing them with useful resources such as user manuals or contact information.


Related Article: Why Excel is Bad for Inventory Tracking

4) You won’t lose out on sales due to operational inefficiencies.

Imagine turning away customers because you ran out of the materials needed to create your product and the frustration of losing out on repeat business due to slow turnaround. The New York Times’ small business blog named operational inefficiencies as a top reason small businesses fail. “Operational mediocrity” was also on the list: Great businesses reap rewards, not average ones.

5) New technology has made inventory easy.

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The days of taking orders by hand, or piling them into spreadsheets, are over. Rather than worrying that your changes will (or won’t) be saved in Excel home businesses can use innovative technology like pocket-sized barcode scanners.  These hand held scanners connect with smartphones or your PC wirelessly through Bluetooth and streamlines business processes. This makes finding everything you need to know about a product one quick scan away.

How would having an inventory management system allow your company to serve your customers better?


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Paul Trujillo

Paul Trujillo

Paul Trujillo is a Product Marketing Manager at Informatics specializing in Inventory Warehouse Management and Supply Chain product lines. His nearly 15 years of experience has put him at the forefront of industry technology and developing trends.