When Vegas Goes Viral: Reputation Management Online

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Tips to monitor your business reputation online, plus how to handle any haters. The power of the average consumer is stronger than ever. Blame the Internet and more specifically, social media for this. Blogs, review sites, Facebook, Twitter, and more provide the infrastructure where a single … [Read more...]

Building a Tribe: How to Create a Following for your Brand

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Wondering how to pump up your marketing efforts? No, the answer isn’t lobbying for unlimited budgets so you can pepper potential customers with newspaper, radio and TV ads. In today’s interactive world, the best way to amp up your marketing is to create a tribe. The concept of a tribe transcends … [Read more...]