LinkedIn is your secret SEO weapon

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Search Engine Optimization (SEO) means you have positioned your business to be“discovered” online when someone initiates a search. The potential for your business to be discovered by potential customers is underscored by SEO. You can use LinkedIn’s Skills & Expertise to get in front of more … [Read more...]

How SMBs can Make Meaningful Connections on LinkedIn

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LinkedIn seems like the premier site for professional networking: 50 million members joined LinkedIn in 2012, and more than half of its users are business decision makers. So how can SMBs make meaningful connections without looking as if they’re exploiting the platform for conversions? Read on to … [Read more...]

Creating a Social Media Policy for Your Small Business

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With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon, creating accounts for each social property. Before you get started, let’s take a look at a few things first. Social media can allow your small business … [Read more...]