The Upside of Negative Feedback: How to use negative feedback to improve your small business

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Today's post is brought to us by Andrea Georgi, the direct marketing manager at Wasp Barcode Technologies. Recently, our organization upgraded from an out-of-the-box email marketing solution to a home-grown email marketing product with a lot more flexibility. An automatic forwarding feature lets … [Read more...]

Building a Tribe: How to Create a Following for your Brand

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Wondering how to pump up your marketing efforts? No, the answer isn’t lobbying for unlimited budgets so you can pepper potential customers with newspaper, radio and TV ads. In today’s interactive world, the best way to amp up your marketing is to create a tribe. The concept of a tribe transcends … [Read more...]