Giving Back: How Your SMB Can Give Back to the Community


In a recent study by Ernst & Young and the Fidelity Charitable Gift Fund, 62% of small business owners say that giving back to their community has made their company more successful in the long run. Of course, we know it’s not easy for all small business owners to give back due to tight budgets. But there are clever ways to show your support without coughing up large sums of money. Keep reading to find out how your small business can become more philanthropic within its local community.

Encourage Employee Volunteering

In all honesty, many of your employees may already be volunteering during weekends or free time. If not, ask your employees if there is a specific organization they would like to volunteer as a whole. Here at Wasp Barcode, we are a proud supporter of Guide Dogs for the Blind, a training program for sightseeing guide dogs. Our puppy-in-training, Iza, has been an unofficial Wasp Barcode employee for some time. If you prefer to keep your office pet free, here are a few other activities to consider:

-       Repaint a local playground

-       Clean up litter on a local highway

-       Walk dogs at the local animal shelter

-       Serve the homeless at a soup kitchen

-       Help build a house with Habitat for Humanity

-       Rake leaves, shovel snow or do home repairs within the local community

While the weather is nice take time to organize a company community day of service. These activities help boost company morale and overall employee camaraderie.

Provide Your Expertise

As a business owner, you can offer a wealth of knowledge and experience unbeknown to others. Take this expertise and share it with others by sitting on a nonprofit committee board. By doing so, your charitable contribution will be time (after work hours) and not money.

Create Employee Contests

Another great way to raise money for a charity without dipping into the corporate funds is to hold an internal donations race. Pick a charity for which you’d like to provide donations, and then offer a prize to the employee that can raise the most money. This reward could be as simple as offering a bonus PTO day.

Giving back to the community does not always have to be a monetary contribution. There are plenty of ways you and your employees can provide time and effort in beneficial ways. In what ways is your business helping out in its community?

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Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter
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  • http://www.sianphillips.ie Sian Phillips

    This is a great post. I recently interviewed some local businesses about how involved they are with the community (Dungarvan, Co Waterford, Ireland) and they all said how being involved with the town created great support for their businesses in the early days and now they are more successful they are happy to reinvest in the community with local employment, national promotion, advice groups and events. It’s a win win. Thank you for sharing on Bizsugar.com

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