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Point of Sale Case Study

A Small Business with Rapid Growth

North American Cellular is one the largest retailers of cellular phones in Connecticut. They offer a large variety of phones, phone accessories, communication equipment, and service plans. When the company’s owner, Art Robles, began this business four years ago, he never imagined the company would grow so rapidly. “Last year alone we incurred a 70% increase in activations,” Robles explains. While the success in sales is exciting, the demands on the business operations are overwhelming. As the company grows so does the inventory, employees, commissions, customer base, and accounting records. North American Cellular needs an automated data capture system that can effectively meet these growing demands in order to continue to lead the field in sales.

The Technological Problem
“ Our regular cash register system was just not keeping up,” states Robles. “I was spending hours going over each sales receipt to figure sales commissions for the employees.” To complicate the problem, each type of sale has a different commission rate, so this job was very time consuming. Another problem area involved the growing inventory. “I did not even realize I had an inventory problem until I seriously looked at our system,” Robles comments. Without an accurate account of physical assets, business profits were suffering. In addition to inventory management, Robles needed a more reliable accounting of sales and a way to store a customer database. Returns were a constant problem because there was no record of sales that could be easily accessed. But most importantly, North American Cellular, in order to continue to grow their business, needed a way to duplicate and expand their operating procedures, while continuing to increase sales. The challenge was to find an affordable point-of- sale software system that has the ability to streamline business operations, yet adapt to the special needs of this rapidly expanding business.

The WASP QuickStore POS Solution
What North American Cellular needs is an automated system that easily checks out customers, tracks employee sales, creates a customer database, and accurately manages the expanding inventory. Moreover, the system has to be easy to install and run with a minimal purchase of new equipment. Wasp QuickStore Point of Sale provided a perfect solution. The system runs using the existing computers, while intuitive screen layouts and on-screen teaching tutorials make installation and training simple. Robles are most impressed by the improvement that bar coding brought to his accounting system. He not only can accurately track sales and control inventory, but the system is so flexible that he customized the bar-coding feature to compute his employee sales and commissions. “We gave each salesman their own barcode and before each sale their individual code is scanned. At the end of the day, I have a complete record of sales and commissions. It is now an automated process,” explains Robles. Plus inventory is now controlled, and the formation of a complete customer date base provides for better customer service. However, Robles stresses that the most important impact of QuickStore POS is the ability to take his company into the future. “We have refined our operation procedures so we can duplicate and grow our company.” WASP technology gave North American cellular immediate and effective solutions to their sales and inventory problems through the QuickStore POS software system. “The results have been overwhelming,” Robles adds. “I have already recommended the QuickStore software to my brother, who is also in the cellular phone business.” QuickStore POS generates clear and comprehensive sales reports, records an accurate customer date base, and allows for full inventory. North American Cellular is poised for future growth with an automated sales system that can meet the growing demands. Wasp Quickstore POS provides a quick, easy and affordably way to manage business and for North American Cellular the results could not have been better!

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