Why does the State of Small Business Report matter?
Setting goals and identifying the key factors of success and growth are paramount for every small business owner. While developing a long-term plan for our own small business (Wasp Barcode Technologies), we found there were no hard numbers or statistics to answer the questions we were asking ourselves. We consulted with industry peers and experts, searched trade publications, and scoured the internet for concrete numbers that would help us compare our company’s growth and direction to other small businesses – all we could find were theories and assumptions.
We could not base the success of our company on those theories and assumptions without hard evidence. As a result, we developed a study to collect the data directly from other small business owners and executives. Our questions focused on their thoughts about the upcoming year, specifically: economic confidence, potential business challenges, and anticipated investments. Wasp’s final goal – to efficiently share the results so our peers can make more informed business decisions.
FoxNews and Forbes contributor Gene Marks weighs in on the 2015 State of
Small Business Report (#SMBReport). (@GeneMarks
Small business report concluded from a survey of more than 1,000 small businesses. Small business report covers expected revenue growth, staffing & hiring, confidence in the economy, & IT spending trends in 2015