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Wasp Barcode Technologies Launches New Video-Centric Website

(PLANO, Texas- Dec. 18, 2013) - Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announces the release of its new and improved website. The site is designed to enhance customer experience with more descriptive product information, an improved case study layout, and videos with clear explanations of how each solution will improve a customer's business. Wasp's channel partners will also reap benefits from the updated website with new training and support documents, as well as, a well-defined portal.

"The layout is cleaner, more user-friendly, easier to navigate, and includes stronger brand reinforcement. Overall, it's a better user experience," said Brian Sutter, Director of Marketing, Wasp Barcode Technologies. "We want our customers and prospects to better understand our solutions and help make their selection process easier. We made those easier to understand by adding additional videos and enhancing the customer-focused content."

The new Wasp website ( includes the following improvements:

  • Simplified menus
  • Consolidated solution pages
  • Implemented videos on all key pages to help customers with the selection process
  • Modified product pages (images, screen shots, and feature charts)
  • Updated product content
  • Optimized for use with tablets and smartphones
  • Included dynamic training options
  • Included support documents for customers and partners is currently available to customers, prospects, and partners. The site will continue to evolve as content is constantly refreshed, customer feedback is implemented, and cross-platform integration is augmented.

About Wasp Barcode Technologies 
Wasp Barcode Technologies provides data capture and tracking solutions designed specifically for small businesses. Solutions include: inventory control, asset tracking, time & attendance, and point of sale (POS); as well as the supporting mobile computers, barcode scanners, and barcode printers utilized to automate operations. Wasp products help small businesses achieve efficiency through cost-effective solutions designed to increase productivity. Learn more at or call 866-547-WASP.


Press Contact:
Meghan Matheny
BLASTmedia for Wasp Barcode Technologies
317.806.1900 Ext. 115

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