5 Ways to Use QR Codes

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Looking for a barcode scanner to read QR codes and other 2D barcodes? Try the Wasp WDI4600 2D barcode scanner.

What is a QR code?

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You can include QR codes in publications to direct readers to more resources.

Those little jumbled squares were originally designed to track cars through the manufacturing process, but today, quick response (QR) codes can be found everywhere from assembly lines to warehouses and on everything from business cards to billboards.

QR codes are now staples in manufacturing and inventory management, and they’ve gained traction in advertising, marketing and networking.

More information in less space

Think of them as barcodes on steroids, more information in less space.  QR codes are 2D barcode that can store more than 4,000 alphanumeric characters in a limited horizontal and vertical space. A traditional linear (1D) barcode  can hold roughly 20 horizontal characters.

QR codes are also easy to use. They can be easily created with a free QR code generator and can be just as easily read from any direction with a simple smartphone app or dedicated 2D barcode scanner.

How you can use QR codes in your business

We said QR codes can be found almost anywhere, but how can you make them work for you?

Here are five ways QR codes can benefit your business:

1) QR your business card: Give your customers more than a bland business card with basic contact information; let them get to know you. Use a QR code on your business card to include more than just the standard name, title, phone number, address and email.  Because QR codes can store much more data than a traditional barcode, add links to your website, blog, social media accounts, photo and other professional profiles. QR codes also show potential clients and others that you understand and appreciate how busy they are and you want to make things easier for them – one scan with a smartphone and all your information can be saved instantly in their contacts.

2) QR your print advertisements: Promote more than just your latest sales and specials: Show your company’s dedication to reducing waste.  Instead of printing a multipage circular, shrink the size to just a few pages, highlight a few special offers, and include a QR-coded URL that links customers to product videos, spec sheets or “Buy Now” pages. Assigning a URL specific to the QR code in the ad with a re-direct is also great way to track how much traffic came to that page through your print ads.

3) QR your business stationery and invoices: Mistakes happen and you want to make the correction process as painless as possible for you and the consumer. Include a QR code on items such as your business stationery and invoices that leads directly to your customer service site for such helpful information as contact numbers, user guides, and (if needed) return labels.

4) QR your events: Use a QR code on event materials that leads to a virtual version of your event packet and allows attendees to travel light. Include an e-ticket, travel directions, map, handouts and any other relevant information your guests may need.

5) QR your inventory: Don’t forget that QR codes and other 2D barcodes are important tools for inventory management and manufacturing and allow you to track more than just name and price of a product. The codes can also include information such as serial numbers, part numbers, lots and dates and other data points.

QR Code Success Stories


Related Article: Barcode: The Ultimate Guide to Barcodes

Marketing, branding, and advertising campaigns that involve QR codes have become commonplace, and they’ve led to create success for many businesses.

1) Dairy Queen and Mobio Technologies joined forces in 2011 to benefit the Children’s Miracle Network. The Miracle Treat Day campaign saw 7.9 million QR-coded Blizzard cups distributed across Canada. When scanned, the code gave customers a chance to:

  • Like DQ on Facebook;
  • Follow DQ on Twitter;
  • Read about children helped through the Miracle Network; and
  • Donate directly to the cause

To date, donations from North American DQ franchises and fans exceed $100 million.

2) Pizza Hut’s website includes a QR code that lets visitors bypass Google Play or the Apple App Store. Anyone who scans the code can download the Pizza Hut app directly from the site to a waiting mobile device.

3) The Boca Raton Police Department  partnered with local business to help keep the public safe through QR efforts. Visitors could scan codes posted in local shops that would give them friendly reminders to lock their vehicle doors, to mind their personal effects, and would offer discounts at the host retail outlet.

4) Healthcare facilities such as Clark Memorial Hospital use QR codes to help identify patients and keep updated records of delivered medicines, current vital signs, and doctor’s orders. From triage to discharge, a quick scan can access and edit a patient’s file in an instant without the potential hazard of medicinal handwriting.

Updated 2-19-16

 


 

To create your own custom QR code, visit Wasp’s free QR Code Maker.

Looking for a barcode scanner to read QR codes and other 2D barcodes? Try the Wasp WDI4600 2D barcode scanner.

 

 

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Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

Comments

  1. I’ve been trying to think of different ways to incorporate this into my business so thanks for the helpful tips. I had not thought of the business card idea and have not witnessed any as of yet. I think you are onto something! Great post!

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  2. Great post, and you’re right!
    The QR code will bridge the gap between the offline physical world and the online digital world where all of our rich web content resides. What more cost effective way to do so than with a low cost, mass saturation ScanNap web enabled cocktail napkin: http://www.napkins-only.com/printed-napkins/scannap/

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  3. QR tags are wonderful but you still need to expose than to everyone. A great platform for that is the new website http://www.whocanihire.com which is a platform for small business to market themselves (QR tags) through social media potentially reaching thousands of customers.

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  4. This is really cool. I like the different ideas/ways to use this. I just made my own QR code and am planning on putting it on my business cards and perhaps on my blog. Thanks

    http://KayzKreationz.blogspot.com

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  5. There’s a lot of uses for QR codes and we will continue to see the growth in some of the strangest places. The caveat is needing a smart phone to interpret the code. It will be a matter of time before the majority own a smart phone. There is a lot of opportunity for mobile marketing and business would be wise to have a strategy.

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  6. I understand that text can be encoded into a QR code, but can instructions also be included to have the scanner (most likely a mobile phone), to open and create a contact with the information embedded in the QR code?

    Jason

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    • Yes you can put contact information or any text into a QR code. You can’t make the scanner or mobile device do something automatically from a QR Code alone. For further questions please contact our tech support at 866.547.9277

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  7. QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. It continues to be rapidly adopted as a bonafide marketing technology. We at mobile marketing solutions have been having a lot of fun creating QR tags for our practices ourselves lately. We have been putting them on appointment cards, letterhead, and many other pieces of promotional literature. Its a great way to help promote your practice, and the best thing is that many of the code generators are free.

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  8. How to have a website url and calendar event on one barcode.

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Trackbacks

  1. […] learn more about the five ways SMBs can use QR Codes to increase web traffic and business, please visit The Buzz, a small business magazine by Wasp Barcode. To create a free QR code, visit: […]

  2. […] learn more about the five ways SMBs can use QR Codes to increase web traffic and business, please visit The Buzz, a small business magazine by Wasp Barcode. To create a free QR code, visit: […]

  3. […] you’ve used a QR code maker, or at least scanned one in the last few months. (Get up to speed on QR codes by reading our short post.) Today, however, we’d like to explore a few lesser-known facts and […]

  4. […] black and white squares. If you are still a bit in the dark, feel free to get up to speed on QR Codes by reading our short […]

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  17. […] Use QR codes for company or customer-facing events. Add a QR code to an event ticket and link to a Google map, RSVP page, or materials that attendees need to bring to the event. (Source: http://www.waspbarcode.com/buzz/5-ways-qr-codes/) […]

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