Great Talent Begins with a Great Job Description

Great Talent Begins with a Great Job Description

With the economy in its current state, there is quite a bit of competition for jobs. The positive side for businesses is that there is a huge selection of candidates interested in the opportunity you have to offer. When you’re looking for a new employee for your small business, it can be difficult to know how to choose the right talent, even from a pool of candidates.

The first step in choosing a new employee is writing the job description. This description gives potential candidates what may be their first look at your company, so you’ll want to make sure you follow our tips to help your job-posting stand out!

Summary of the Company and the Job: This will give an overview of the company and its culture, as well as a basic overview of the job listing. The company summary should include the culture of the company, what kind of mission the company has, as well as any other pertinent details about whether or not the candidates fit well within your office culture. An example would be businesses that detail having an entrepreneurial mindset to be a good fit.

 
Key Responsibilities: List a few of the essential functions of the job (normally between 5 and 10 items) and detail what percentage of the day will be spent performing each function. This will give an employee an idea of what their average day looks like, as well as what functions they will need to be proficient at in order to be successful in the new position.

 
Skills and Qualifications: An integral part of the job description, make sure to be very clear about what skills and qualifications are required to succeed at the responsibilities of the job. Here, it’s important to include must have skills as well as skills that would be good to have but are not required.

 
Location and Type of Employment: It’s important to share the location and type of employment up front, as some candidates will not be able to relocate, or are only interested in a full time position. Another detail you may include is if working remotely is a possibility. As telecommuting becomes more popular, it may save time for both parties to include this detail as part of the initial job description.

 
Salary Range, Benefits, and Perks: Salary range and benefits (such as insurance) are both important things to list on any job description as it gives the candidate an idea of if they are willing to apply to work within your company. In addition, you may want to include any perks associated with the job, like a parking pass or that your company offers casual dress on Fridays.

Writing a job description is no easy task, and one that should be taken seriously. Today, we’ve offered the basics on writing a standout job description, but now we want to hear from you. Leave us a comment below and let us know what process you use when writing job descriptions for your small business. 

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Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter
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  • http://www.yolkrecruitment.com Yolk Recruitment

    Great articles guys – will be telling all our clients to check this page out as what you say is so true. Not only does a great job description attract amazing candidates it also establishes from the start what said future employee can expect and reduces employee turnover.

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