Top 3 Mistakes Small Business Websites Make – And How to Avoid Them

To operate a successful business, you not only need to offer a great product or service, you also need a web presence. While most small business owners understand the importance of having a website, many don’t realize that their websites contain a number of flaws. Here are the most common mistakes SMB sites make and how they can avoid them to further increase their web presence.

Not being dynamic
A static website will soon become a dead website. In order to keep users coming back, your website needs dynamic, changing content. You can achieve this by adding a blog that you update daily or weekly, offering monthly coupons, adding new video content, or including a widget that provides product or company updates. Keeping your content fresh is also important for search engine optimization – just be sure not to reduce the density of important keywords if you’re tweaking content on an existing page.

Poor design
The average user can’t tell good design from great design, but they will notice a poorly designed website. The overall look and functionality of your business’ website can instantly determine your credibility. If your site is unattractive and hard to navigate, then you’re likely to lose potential customers to a competitor. Regardless of how technically savvy you are, remember that you are a business owner first and a web designer second. We strongly recommend outsourcing your web design if you don’t have a designer on staff.

Too many hoops
This idea goes back to the functionality of your site. E-commerce is an essential component of most small business websites. Customers should be able to make purchases quickly and easily, without confusion. The ideal checkout process is straightforward, keeps users in-the-know on how many steps are involved in making a purchase, and limits the number of clicks required to complete a purchase. Checkout processes with 3 clicks or less tend to see higher returns, so keep this in mind when you’re building or evaluating your checkout. Shipping costs should also be easy for customers to determine, so consider offering flat-rate shipping or adding a shipping calculator to product or checkout pages. If users can’t assess what the total cost of purchase is, odds are they won’t buy anything. Lastly, don’t forget that what seems intuitive to you may not seem as simple to the users of your website. Soliciting customer feedback about the usability of your checkout process can be a great way to find areas for improvement.

Avoiding these commonly-made mistakes will improve your web presence and keep your website user-friendly. What features turn you off when you’re visiting a website? Share your thoughts in the comments.

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  • http://www.businessandsoftwarestrategyforglobalisation.com Amelia @ International Business

    You pretty much covered the top three things that piss me off when I visit a weak website. What I’m going to share are not really pet peeves but improvements I hope to see in majority of websites. First, if they have social networking sites, they should add them IN THEIR HOMEPAGE. Let’s face it, Facebook, Twitter, and even LinkedIn has millions of users all over the world. Second, it pays to have a functional sitemap. Sometimes when I get buried among the pages, I go to sitemap to lead me to the right content.

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  • http://trycorecommerce.com trycorecommerce

    I totally agree with you especially with the third issue. Online users are often busy people and they have no patience for long and complicated procedures. The lesser clicks they need to do, the more likely they will want to buy your products.

    If you want to have your very own e-commerce store, check out http://trycorecommerce.com to get the free trial for indefinite time.

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  • http://www.buraq-technologies.com/ ambreen11

    Nice and informative post.You shared common but serious mistakes of website designing.Mistakes during website designing are common. Beginners as well as experts should avoid these mistakes if they really want to achieve their desired goal.Thanks for the share.

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    • waspbarcode

      Thanks for your feedback. Are there certain web design pitfalls you would add to the discussion? Please let us know, if so.

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