Small Business in 2015: Eight Stats You’ll Want to Share


Before we went about creating our 2015 State of Small Business Report, we scoured the Internet for concrete numbers that would help us compare our company’s growth and direction to other small businesses – but all we could find were theories. For that reason, we developed a study to collect data directly from other small business owners and executives. Here are eight quick, sharable takeaways from the Wasp Barcode State of Small Business Report:

47% of #SMBs have more confidence in the economy than 12 months ago #SMBReport [Tweet this stat]

#SMB product companies are expecting higher revenue growth than non-product companies #SMBReport [Tweet this stat]

57% of #SMBs expect revenue growth in 2015 #SMBReport [Tweet this stat]

56% of #SMBs plan to invest less than 3% in #marketing #SMBReport [Tweet this stat]

38% of #SMBs plan to hire employees in 2015 #SMBReport [Tweet this stat]

38% of #SMBs plan to increase #IT spending this year #SMBReport [Tweet this stat]

35% of #SMBs view their company website as very or extremely important #SMBReport [Tweet this stat]

54% of #SMBs spent over $5,000 on #IT related equipment and software in 2014 #SMBReport [Tweet this stat]

Curious to learn what else small business leaders had to say about their plans and challenges in 2015? Download our full State of Small Business Report for free.

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Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter